Development of the project commenced in 2004 when Sinha wrote a three-page short story based on a commercial he had seen. Upon finalizing the story, pre-production work began after the release of Khan's Om Shanti Om in 2007,[6] with principal photography commencing in March 2009. In July 2011, it was announced that the entire film would be converted into 3D. With an estimated budget of around 135 crore (US$27.38 million), Ra.One is India's second most expensive film to date, after Enthiran. Prior to its international release of 26 October 2011, the film had multiple premieres in Dubai, London and Toronto during the period of October 24 - 26. The film released across 3,100 screens in India and 904 prints overseas[11] along with its dubbed versions in Tamil and Telugu making it the largest Indian cinematic release in the world. Upon release, Ra.One received a mixed critical reception in India and a mostly positive critical reception overseas. The film went on to break multiple box-office records, including highest Diwali day collections, highest single-day collections,highest three-day collections
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